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Building an Insights Engine

Unilever Ventures pours more cash into Discuss.io, a consumer market research platform

Idea in Brief - Operational skill once conferred competitive advantage; now it's table stakes. The new source of advantage is customer centricity: deeply understanding your customers' needs and fulfilling them better than anyone else. The Research A study involving more than 10,000 practitioners examined the strategies, structures, and capabilities that distinguish high-performing, customer-centric companies.

Discuss.io is on a roll. The Seattle startup has reeled in another $880,000 for its consumer market research platform. Unilever Ventures, the venture capital and private equity arm of the multinational consumer goods company, re-upped its investment in the company and led the round, which included participation from other existing investors.

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